UAE data / August 2026

Advertising cost benchmarks

What do commercial marketing searches cost in the UAE? This dataset puts 66 keyword rows in one sortable view, with CPC shown in USD and AED.

66curated UAE keywords across seven commercial categories
$57.15highest CPC: “local seo services dubai” (AED 209.88)
$39.67highest PPC CPC: “ppc agency dubai” (AED 145.69)
Category comparison

Median CPC by category

Medians reduce the pull of isolated expensive keywords. SEO is the costliest category in this curated set; the $57.15 local SEO observation is an outlier, not the category median.

SEO (n=10)$25.96 / AED 95.34
Digital Marketing (n=10)$7.46 / AED 27.38
Web/Dev (n=10)$17.83 / AED 65.46
PPC (n=6)$8.42 / AED 30.92
Social (n=10)$11.96 / AED 43.90
Branding (n=10)$7.28 / AED 26.72
Advertising (n=10)$7.18 / AED 26.37
Median CPC in USD by categorySEO has the highest median at 25.96 US dollars, followed by Web and Development at 17.83 dollars. SEO (n=10)$25.96 Digital (n=10)$7.46 Web/Dev (n=10)$17.83 PPC (n=6)$8.42 Social (n=10)$11.96 Branding (n=10)$7.28 Advertising (n=10)$7.18
Open dataset

Filter and sort all 66 keywords

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UAE keyword advertising benchmarks
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Methodology

What this dataset is and is not

Collection

  • Source: Google Ads keyword data via DataForSEO
  • Location: United Arab Emirates
  • Language: English
  • Collected: August 2026
  • Currency: source CPC in USD; AED converted at 3.6725 per USD

Curation and limits

The 66 rows are an editorial sample across seven commercial categories, selected from two source exports to balance high-volume terms, emirates, and costly observations. Keyword difficulty is shown as “Not reported” when the source field is blank. CPC is an auction benchmark, not a quote or forecast, and can change by match type, quality, device, audience, and date.

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