Paste your website URL. We crawl the landing surface anyone can see — not your ad account — and tell you what to fix before you scale creative. Full report in your inbox.
Also free: website · organic Instagram · Instagram Ads · Google Ads.
Five pillars, each scored out of 100, each with the evidence behind the number.
Meta Pixel presence, single primary pixel, tag manager, analytics alongside — and honest notes that CAPI and EMQ need Events Manager.
Clear CTAs, WhatsApp for GCC Meta traffic, forms, thank-you states and click-to-call — so paid social has somewhere to convert.
HTTPS, offer headline, substance, mobile speed when available, social proof and language fit for bilingual markets.
Whether standard events beyond PageView appear in the code — Lead, Purchase and friends — with a note that GTM-only events may be invisible in static HTML.
Pixel plus path before scale, dedicated landers, spend-band context if you share it, and a link to the public Ad Library for creative presence.
CAPI, EMQ, frequency, structure, audiences and true CPL/ROAS — named as account-only, never faked from a homepage.
Most free “Meta audits” invent CPL and ROAS they cannot see. We would rather name the gap — it is the only way the rest of the report is worth anything.
We never log into Meta. CAPI, EMQ, frequency, Learning Limited and structure need Business Manager access — that is a full account audit or a strategy call with partner access.
Those numbers live in Ads Manager and your CRM. We score whether the pixel and paths exist so those numbers can be trusted later — we do not invent them from HTML.
Events fired only from GTM templates or server-side may not appear in the HTML we read. We note that and leave unmeasured items out of the score rather than counting them against you. Confirm in Events Manager Test Events.
Thirty minutes, free — readiness report plus the account items this tool cannot see if you grant access.