We read your public profile the way a stranger and the algorithm both do — bio, grid, Reels mix, engagement, link and contact options — then tell you what to fix first. The full report lands in your inbox.
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Five pillars, each scored out of 100, each with the evidence behind the number.
Professional account, searchable name field, bio length and CTA, category, profile photo, highlights and contact options — everything a stranger sees before they decide to follow.
Posting cadence, Reels share (over half of time on Instagram is Reels), carousels, caption depth, CTAs in copy, hashtag restraint and whether the grid looks alive.
Size-adjusted engagement rate, comments vs likes, consistency across posts, and following-to-follower ratio — the metrics vanity followers cannot fake.
Link in bio, whether the bio points to it, contact buttons, WhatsApp vs website destinations, caption CTAs and location tags for local discovery.
Archive depth, professional signals, verification, highlight coverage and whether Instagram already clusters you with similar brands.
Name up to two competitor handles on the finished report and we compare followers, engagement, cadence, Reels share and conversion setup side by side.
Most free Instagram “audits” invent Insights numbers they cannot see. We would rather name the gap — it is the only way the rest of the report is worth anything.
Reach, profile visits, link clicks, Story completion and saves are private. We compute engagement from public likes and comments only, with size-adjusted bands so a boutique is not graded like a mega-brand.
Stories vanish in 24 hours and DMs are private. Highlights tell us something about how you organise proof; the live Story tray and inbox need a human look on a call.
We can tell you the organic foundation is weak. We cannot tell you your cost per lead — though if engagement is broken, paid will waste money on top of it.
If the profile is private we stop and say so. A business that hides its feed from strangers has a bigger problem than an audit score.
Thirty minutes, free, and we will run the audit live with you on the call — plus the Insights this tool cannot see.