Free UAE planning tool

Google Ads budget calculator

Start with a monthly budget or a target number of leads. Use a UAE category median from our benchmark dataset, then edit every assumption to match your account.

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Your assumptions

Currency
Category medians come from the UAE Advertising Cost Benchmarks 2026.
Prefilled from the selected category median. Editable.
Plan from
3% is an editable starting assumption, not a sourced UAE benchmark.
How it works

Transparent arithmetic

Clicks

Budget ÷ CPC. If you start with a lead target, clicks are leads ÷ conversion rate.

Leads and CPL

Clicks × conversion rate gives leads. Spend ÷ leads gives cost per lead.

Source boundary

Only CPC category medians are sourced data. Your conversion rate, budget, and lead target are editable planning assumptions.

Before you buy the clicks

Check where they will land

Use the free audit to find conversion, tracking, SEO, and speed issues before committing the budget.

Run the free audit