Analytics10 Aug 2026 · 7 min read · explainer

UAE Real Estate Marketing Statistics 2026

Verified UAE real estate marketing statistics for 2026, covering transactions, brokers, portals, off-plan sales, permits, and digital demand.

This reference was compiled from the supplied, pre-verified research dataset on 10 August 2026. Registry transactions, portal impressions, panel-estimated traffic, and commercial forecasts measure different things. Every figure keeps its year, geography, method, and source so those series are not blended.

Key statistics

Dubai recorded AED 917 billion, or US$249.7 billion, across more than 270,000 real estate transactions in 2025, a 20% year-on-year increase. Source: Dubai Land Department via the Government of Dubai Media Office, full-year 2025 data published 12 January 2026.
Dubai's real estate sector processed 3.11 million transactions of all kinds in 2025, including sales, leases, and registration services, up 7% on 2024. Source: Dubai Land Department via the Government of Dubai Media Office, published 12 January 2026.
129,600 people bought Dubai property for the first time in 2025, up 23%, out of 193,100 total investors; 56.6% of investors were UAE residents. Source: Dubai Land Department via the Government of Dubai Media Office, published 12 January 2026.
Dubai brokers earned AED 13.736 billion in commissions in 2025 on 215,741 sales worth AED 686.8 billion, across roughly 39,776 licensed brokers and 7,900+ agencies. Source: Dubai Land Department data reported by Khaleej Times, published 9 February 2026.
Dubai broker commission income rose 99% from AED 1.62 billion in H1 2024 to AED 3.23 billion in H1 2025, on 42,181 brokered transactions. Source: Dubai Land Department via the Government of Dubai Media Office, published 26 July 2025.
Off-plan property represented 62.6% of Dubai sales transactions in 2025, with 134,623 sales worth AED 293 billion. Source: Dubai Land Department data published by Bayut, full-year 2025.
Sale listings took 49% of Dubai Property Finder impressions in 2025, up from 47% in 2024, while Abu Dhabi sale impressions rose from 26% to 31%. Source: Property Finder, Market Watch: A Year In Review 2025, published 4 February 2026; portal impressions, not market-wide searches.
72% of more than 13,000 high-intent Property Finder respondents in May 2025 planned to buy within six months; the share was 69% in June. Source: Property Finder, PF Market Pulse, May to June 2025; survey of active listing browsers, not the general population.
Bayut reported qualified leads up 40% year on year in January 2026, including rent leads up 45% and sale leads up 29%. Source: Bayut figures reported by Gulf News, published 20 February 2026; portal-defined leads.
Similarweb estimated organic search at 38.53% of Property Finder traffic and direct at 54.45% of Bayut traffic in July 2026. Source: Similarweb, propertyfinder.ae and Similarweb, bayut.com; commercial panel estimates, not audited traffic.
A standard Dubai Trakheesi property advertising permit costs AED 1,000 plus AED 20 in knowledge and innovation fees, while a project launch event permit costs AED 5,000. Source: Dubai Land Department, Real Estate Advertisement Permit, retrieved 10 August 2026; stated processing time is 1 working day.
Abu Dhabi recorded AED 142 billion across 42,814 real estate transactions in 2025, with volume up 52% and professional licences up 57.7% to 3,566. Source: Abu Dhabi Real Estate Centre, full-year 2025 data published February 2026.

Portals, off-plan sales, and campaign intensity

Verified 2025 off-plan shares range from 57% to 70.3%: DLD via Bayut reported 62.6%, DLD's broker channel 69%, Betterhomes 65% by value, Property Finder 57% in Q2, and Property Monitor 70.3% in August. Sources: Bayut, Khaleej Times, Betterhomes, Property Finder, and Property Monitor; the spread is methodological.
Dubai Q2 2025 sales reached 53,252 transactions worth AED 184.3 billion, including 30,277 off-plan transactions worth AED 68.8 billion and 22,975 ready-property transactions worth AED 115.5 billion. Source: Property Finder Q2 2025 analysis.
Property Monitor counted 45 Dubai project launches with 9,000+ units and AED 19.3 billion gross sales value in August 2025, taking the year-to-date total above 400 launches, 102,000 units, and 184 developers. Source: Property Monitor, August 2025 Monthly Market Report.
Apartments rose from 90% of Dubai residential transactions in 2024 to 93% in 2025, while Abu Dhabi's apartment share rose from about 67% to about 72%. Source: Property Finder, Market Watch: A Year In Review 2025, published 4 February 2026.
Similarweb estimated 6.12 pages and 6 minutes 22 seconds per Property Finder visit, versus 8.76 pages and 4 minutes 36 seconds per Bayut visit, in July 2026. Sources: Similarweb, propertyfinder.ae and Similarweb, bayut.com; third-party panel estimates.

Prices, digital reach, and emerging channels

Dubai's official 2025 price index rose 9.81% for residential property, including 14.83% for villas and 7.38% for apartments; offices rose 15.86%. Source: Dubai Data and Statistics Establishment figures reported by Gulf News, published 20 May 2026.
Knight Frank measured AED 544.2 billion of Dubai residential sales in 2025, up 25%, across 205,400 transactions, up 18%, including a record 500 sales above US$10 million. Source: Knight Frank, Dubai Residential Market Review Q4 2025, using Knight Frank and REIDIN data.
The UAE had 11.3 million internet users at 99.0% penetration in October 2025, while mobile generated 59.35% of web page views in July 2026. Sources: DataReportal, Digital 2026: The United Arab Emirates and Statcounter GlobalStats.
Dubai Land Department forecasts real estate tokenisation to reach AED 60 billion, about 7% of Dubai real estate transactions, by 2033. Source: Dubai Land Department, tokenisation pilot, published 19 March 2025; forecast, not an actual.
Research and Markets forecast UAE digital ad spend at US$2.64 billion in 2026, up 15.2% from US$2.29 billion in 2025, and approximately US$4.30 billion by 2029. Source: Research and Markets press release via GlobeNewswire, 10 February 2026; all-digital commercial forecast, not property-specific spend.

Data gaps and conflicts

No named primary source publishes UAE property CPL or CPA, the share of buyers who start online, portal market share, property-specific mobile versus desktop use, developer marketing spend, or UAE real estate digital ad spend. Dubai's reported 2025 transaction value ranges from AED 544 billion to AED 917 billion because sources count different property types and transaction classes. Portal listings, portal leads, panel-estimated traffic, and DLD registry transactions must not be treated as interchangeable.

Cite this page

Shabang (2026), UAE Real Estate Marketing Statistics 2026, Shabang, last updated 10 August 2026, https://shabang.ae/guides/analytics/uae-real-estate-marketing-statistics/. Credit the original publisher named beside any figure and Shabang as the compilation.

Sources

Dubai Land Department via Government of Dubai Media Office, full-year 2025, 12 January 2026.
Dubai Land Department broker data via Khaleej Times, 9 February 2026.
Abu Dhabi Real Estate Centre, full-year 2025, February 2026.
Property Finder, Market Watch: A Year In Review 2025, 4 February 2026.
Property Finder, PF Market Pulse, May to June 2025.
Bayut, Dubai Off-Plan Property Market Report 2025.
Property Monitor, August 2025 Monthly Market Report.
Similarweb, propertyfinder.ae and bayut.com, July 2026.
Dubai Land Department, Real Estate Advertisement Permit, retrieved 10 August 2026.
Knight Frank, Dubai Residential Market Review Q4 2025.
DataReportal, Digital 2026: The United Arab Emirates, 5 November 2025.
Dubai Land Department, Real Estate Tokenisation Project, 19 March 2025.