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WhatsApp us with your site, offer, and budget range — or schedule a call via shabang.ae. We will confirm fit honestly.

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service4 min read · dubai

Social Media Packages Dubai

Social media packages in Dubai explained — what’s usually included, what to avoid, and how Shabang scopes retainers.

Almost every Dubai agency sells social as tiered packages — Basic, Standard, Premium, priced on post count. It is a convenient way to buy and a poor way to get results, because post count is not the variable that determines whether social works.

Here is what is actually inside those packages and what to ask before you buy one.

What "12 posts a month" usually means

Advertised	Frequently the reality
12 posts	12 stock-image graphics with your logo
Content creation	Canva templates, not photography
Community management	Someone checks DMs on weekdays
Monthly report	Follower count and reach
Strategy	A content calendar
Photography	Not included. Ask
Video	Not included. Definitely ask
Paid media management	Separate. Media budget also separate
Arabic	Usually a translated caption

None of that is fraud — it is just a much smaller service than the word "package" implies.

Production quality and volume, not post count. One genuinely good video a week beats twelve graphics.

Whether anyone replies. Response time on DMs and comments is a conversion variable. A package with no defined response SLA has no conversion mechanism.

Whether the content is made for the platform. Repurposing one asset across five platforms is efficient and ineffective.

Whether it is measured against enquiries. Follower growth is not revenue. If the report has no conversation or enquiry metric, you cannot tell if it is working.

Questions to ask before signing

Who shoots the content, and is that included?
How many original videos, not graphics, per month?
What is the response time commitment on DMs?
Is Arabic written or translated?
Who owns the accounts and the content?
What happens in Ramadan?
What is the notice period?

How we prefer to scope it

Not by post count. By what the channel is supposed to achieve — bookings, enquiries, footfall, recruitment — and then working back to the production volume and format mix that could plausibly do it. Sometimes that is more content than a package would give you. Often it is less, made better.

FAQs

Are packages always a bad idea?

No — for a small business that needs consistent presence at a predictable cost, they are reasonable. Just buy one knowing what it is.

How much should we expect to pay?

Dubai packages commonly run from a few thousand AED a month for graphics-led output to substantially more once real video production is included.

Is paid media included?

Almost never. Management fee and media budget are both separate. Confirm in writing.

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